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Privacy Policy

1. Who We Are

This website (aduboahin.com) is the personal brand site of Adu Opoku-Boahin ("Adu O.B", "we", "us", or "our"). Adu O.B is the CEO of inste^d and the author of A Better Vision for the Future of Work and Disrupting the African Mindset.

For the purpose of data protection law, Adu Opoku-Boahin is the data controller responsible for your personal information collected through this website.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: adu@insted.ch

2. What Information We Collect

2.1 Information You Give Us Directly

When you use the contact form on this website, we may collect:

  • Your first and last name
  • Your email address
  • Your organisation or company name (optional)
  • The nature of your inquiry (speaking, advisory, books, press, or other)
  • Any additional message or context you provide

2.2 Information Collected Automatically

When you visit this website, we automatically collect certain technical information including:

  • Your IP address (anonymised where possible)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website (how you found us)
  • Date and time of your visit

This information is collected through cookies and analytics tools. Please see our Cookie Policy for full details.

2.3 Information We Do NOT Collect

We do not collect:

  • Payment or financial information
  • Government identification numbers
  • Sensitive personal data such as health information, political opinions, or religious beliefs
  • Data from children under the age of 16

3. How We Use Your Information

We use the information we collect for the following purposes:

PurposeLegal basis (GDPR)
Responding to contact form inquiriesLegitimate interest / Pre-contractual steps
Understanding how visitors use the site via analyticsConsent (cookie banner)
Improving the website content and user experienceLegitimate interest
Sending requested information about books or speakingConsent / Legitimate interest
Complying with legal obligationsLegal obligation

We will never sell your personal information to third parties. We will never use your information for unsolicited marketing without your explicit consent.

4. How Long We Keep Your Data

We retain your personal information only for as long as necessary for the purposes set out in this policy:

  • Contact form submissions: retained for up to 24 months, then securely deleted
  • Analytics data: retained in aggregated, anonymised form for up to 26 months (Google Analytics default)
  • Correspondence by email: retained for as long as the business relationship is active, or up to 3 years

You may request deletion of your data at any time. See Your Rights for details.

5. Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies to make the site work properly, understand how it is used, and improve your experience.

5.1 Types of Cookies We Use

Cookie typePurposeCan be declined?
EssentialRequired for the site to function — remembers your cookie consent choiceNo — site cannot function without these
Analytics (Google Analytics 4)Helps us understand how visitors use the site — pages visited, time on site, traffic sourceYes — via the cookie banner
PreferenceRemembers your choices (e.g. cookie consent decision)No — these remember your own preferences

5.2 Managing Cookies

When you first visit the site, you will be shown a cookie banner. You can choose to Accept All Cookies or Decline non-essential cookies. If you decline, only essential cookies will be set. Your choice is remembered for 12 months.

You can also manage or delete cookies through your browser settings at any time. Note that disabling cookies may affect how parts of the site function. For more information on managing cookies, visit allaboutcookies.org.

5.3 Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with this website. Google Analytics uses cookies to collect anonymised data about site usage. Google may transfer this data to servers in the United States.

Google Analytics is only activated if you Accept cookies via the cookie banner. If you Decline, no analytics data is collected about you.

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

For more information on how Google uses data, see Google's partner sites policy.

6. Sharing Your Information

We do not sell, trade, or rent your personal information. We may share your information in the following limited circumstances:

6.1 Service Providers

We may share data with trusted third-party service providers who assist in operating this website, including:

  • Google LLC — for analytics (Google Analytics 4) and email services
  • Email service providers — for managing contact form submissions

All service providers are contractually required to protect your data and use it only for the purposes we specify.

6.2 Legal Requirements

We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. You will be notified before your data is transferred and becomes subject to a different privacy policy.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access:
You can request a copy of the personal information we hold about you.
Right to Rectification:
You can ask us to correct inaccurate or incomplete information.
Right to Erasure:
You can request that we delete your personal information ("right to be forgotten").
Right to Restrict Processing:
You can ask us to limit how we use your data in certain circumstances.
Right to Data Portability:
You can request your data in a structured, machine-readable format.
Right to Object:
You can object to processing of your data based on legitimate interests.
Right to Withdraw Consent:
Where processing is based on consent, you can withdraw it at any time without affecting prior processing.
Right to Lodge a Complaint:
You have the right to complain to your local data protection authority.

To exercise any of these rights, please contact us at: adu@insted.ch

We will respond to all legitimate requests within 30 days. For complex or multiple requests, we may need up to 3 months and will notify you accordingly.

California Residents (CCPA): You have the right to know what personal information is collected, to delete it, and to opt out of its sale. We do not sell personal information. To make a request, contact adu@insted.ch

8. International Data Transfers

This website is operated from the United States. If you are located in the European Union, United Kingdom, or other regions with data protection laws, your information may be transferred to and processed in countries that may not have the same data protection laws as your country.

Where we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Data processing agreements with all third-party service providers
  • Use of service providers that comply with EU-US Data Privacy Framework where applicable

9. Data Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction, including:

  • SSL/TLS encryption on all pages (HTTPS)
  • Secure hosting on reputable cloud infrastructure (AWS)
  • Limited access to personal data on a need-to-know basis
  • Regular review of our data collection and storage practices

While we take all reasonable steps to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

This website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected data from a child, please contact us immediately at adu@insted.ch and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be indicated by a revised "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of the website after any changes constitutes your acknowledgement of the updated policy.

13. Contact Us

Data Controller:
Adu Opoku-Boahin
Website:
aduboahin.com
Email:
adu@insted.ch
LinkedIn:
linkedin.com/in/aduopokuboahin

For data protection complaints within the EU, you may also contact your local supervisory authority.

  • UK residents may contact the Information Commissioner's Office (ICO): ico.org.uk
  • EU residents may contact their national Data Protection Authority: edpb.europa.eu